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OUR STORY

A fashion label shaped by 11 years of global
e-commerce, premium design , and women who expect more.

WHO WE ARE

Our Story

SIRUNE was founded by husband-and-wife team Teigan and Michael Geercke — entrepreneurs and brand builders behind one of Australia’s most established design-led e-commerce businesses, Olive et Oriel.

While SIRUNE officially launches in 2026, this brand is built on more than 11 years of proven commercial experience, serving hundreds of thousands of customers across Australia, the United States, Europe, and beyond.

This is not our first brand.
And this is not our first product.

SIRUNE is the result of over a decade spent refining what works, eliminating what doesn’t, and understanding — at scale — exactly what women expect when they shop online: quality without compromise, fit without frustration, and service without excuses.

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Where We’re From

We are based on Darkinjung land, on the Central Coast of New South Wales, Australia.

It’s a place defined by clarity, pace, and space and it informs everything we design.

Our aesthetic is intentional:

Relaxed, not careless.
Minimal, not empty.
Modern, not trend-driven.

SIRUNE reflects the environment we live in and the women we design for: confident, discerning, time-poor, quality-focused, and unwilling to accept clothing that underperforms.

About SIRUNE

  • Before SIRUNE, there was (and still is) Olive et Oriel.

    For more than a decade, we have built and operated a global e-commerce brand specialising in premium, design-driven products manufactured to exacting standards and delivered worldwide.

    That experience is our foundation.

    It taught us how to:

    Source and test fabrics properly.
    Work directly with top-tier manufacturers.
    Control quality at scale.
    Build supply chains that perform.
    Ship globally, reliably, and fast.
    And understand purchasing behaviour across markets, seasons, and customer profiles.

    SIRUNE is not a side project.

    It is the application of that operational discipline and product knowledge to fashion.

    No shortcuts.
    No trend cycles.
    No disposable design.

    Only considered product, built properly.

  • SIRUNE is designed for women who expect more.

    Women who recognise quality immediately.
    Women who care how fabric feels, not just how it photographs.
    Women who need clothing that works across real life - not just social media.

    Our focus is precise and uncompromising:

    • Premium natural and performance-blended fabrics wherever possible
    • Superior fabrications that hold structure and age well
    • Consistent, flattering fits developed for real bodies
    • Original designs that are not mass-market
    • Elevated essentials built for repeat wear

    Every garment is engineered.

    From fibre selection to final fit, nothing is accidental.

    Because in premium product, authority is built in the details.

  • We do not mass-produce.

    Our collections are released in small, controlled edits to protect quality, reduce waste, and maintain design integrity.

    This also means availability is limited.

    When a style sells out, it does not sit in endless re-runs.

    For this reason, pre-orders are essential.

    They secure your piece before production is finalised and guarantee your size and colour from the first release.

    And unlike most new fashion brands, we already operate a mature global fulfilment system.

    Once pre-orders close and stock arrives, all orders ship same-day from our Australian warehouse, located on the Central Coast of New South Wales - just an hour north of Sydney.

    No extended delays.
    No vague timelines.
    No operational learning curve.

    Execution is not new to us, it's at the core of what we do daily - and we do it well.

  • SIRUNE exists to raise the standard.

    In fabric.
    In fit.
    In construction.
    In reliability.
    In service.

    We design for women who move between professional lives and personal worlds, cities and coastlines, structure and softness - often in the same day.

    A SIRUNE piece should justify its place in your wardrobe.

    It should outlast trends.
    Outperform expectations.
    And become something you reach for without thinking.

    This is modern fashion built on experience, not experimentation.

Welcome to SIRUNE.