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SUSTAINABLE BY DESIGN

Thoughtful. Considered. Made to last.

SIRUNE

Small Batches. Big Impact.

Crafted with care. Designed to last.


At SIRUNE, fashion is never a race. Every piece we create carries intention, craft, and thoughtfulness — designed to move with your life, your style, and your everyday moments.


We are female-founded, Australian-based, and proud to operate differently. Every design begins in our studio, where we carefully hand-select select fabrics and work with artisans on each piece in small, considered runs. No shortcuts. No mass overproduction. Just clothing that earns its place in your wardrobe — season after season.


Fashion That Lasts


Fast fashion thrives on speed, trends, and excess. Its cost is high — to the planet, to people, and to the integrity of style. At SIRUNE, we reject that cycle. We focus on quality over quantity, choosing fabrics that are luxurious, durable, and perform beautifully. Our designs transcend seasons, with versatile silhouettes meant to be layered, revisited, and loved year after year. Every garment is created in partnership with makers who share our values, ensuring every stitch is treated with care and respect. The result is intentional fashion: pieces that reward you with longevity, comfort, and effortless elegance, while reducing waste and environmental impact.


Everyday Mindfulness


Sustainability isn’t just about what we make — it’s embedded in how we operate. From our Central Coast office and warehouse, every choice reflects our values. Packaging is minimal, thoughtful, and recyclable, and plastic bag free. Operations are designed to limit waste and single-use materials. And every garment we send comes with the encouragement to care for it, repair it, and wear it for years to come.


Small Batches, Big Impact


Every SIRUNE collection is intentionally limited. This approach reduces overproduction, minimizes environmental impact, and allows us to focus on quality at every stage. Each piece is designed to remain covetable, wearable, and timeless — never disposable.


Looking Forward


Sustainability is a journey, not a destination. As we grow, we will continue to explore innovative fabrics, refine every process, and maintain transparency in our sourcing and partnerships. Every collection is crafted with intention, care, and longevity in mind.


True style isn’t disposable. At SIRUNE, it’s intentional, enduring, and thoughtfully made.

About SIRUNE

  • Before SIRUNE, there was (and still is) Olive et Oriel.

    For more than a decade, we have built and operated a global e-commerce brand specialising in premium, design-driven products manufactured to exacting standards and delivered worldwide.

    That experience is our foundation.

    It taught us how to:

    Source and test fabrics properly.
    Work directly with top-tier manufacturers.
    Control quality at scale.
    Build supply chains that perform.
    Ship globally, reliably, and fast.
    And understand purchasing behaviour across markets, seasons, and customer profiles.

    SIRUNE is not a side project.

    It is the application of that operational discipline and product knowledge to fashion.

    No shortcuts.
    No trend cycles.
    No disposable design.

    Only considered product, built properly.

  • SIRUNE is designed for women who expect more.

    Women who recognise quality immediately.
    Women who care how fabric feels, not just how it photographs.
    Women who need clothing that works across real life - not just social media.

    Our focus is precise and uncompromising:

    • Premium natural and performance-blended fabrics wherever possible
    • Superior fabrications that hold structure and age well
    • Consistent, flattering fits developed for real bodies
    • Original designs that are not mass-market
    • Elevated essentials built for repeat wear

    Every garment is engineered.

    From fibre selection to final fit, nothing is accidental.

    Because in premium product, authority is built in the details.

  • We do not mass-produce.

    Our collections are released in small, controlled edits to protect quality, reduce waste, and maintain design integrity.

    This also means availability is limited.

    When a style sells out, it does not sit in endless re-runs.

    For this reason, pre-orders are essential.

    They secure your piece before production is finalised and guarantee your size and colour from the first release.

    And unlike most new fashion brands, we already operate a mature global fulfilment system.

    Once pre-orders close and stock arrives, all orders ship same-day from our Australian warehouse, located on the Central Coast of New South Wales - just an hour north of Sydney.

    No extended delays.
    No vague timelines.
    No operational learning curve.

    Execution is not new to us, it's at the core of what we do daily - and we do it well.

  • SIRUNE exists to raise the standard.

    In fabric.
    In fit.
    In construction.
    In reliability.
    In service.

    We design for women who move between professional lives and personal worlds, cities and coastlines, structure and softness - often in the same day.

    A SIRUNE piece should justify its place in your wardrobe.

    It should outlast trends.
    Outperform expectations.
    And become something you reach for without thinking.

    This is modern fashion built on experience, not experimentation.

Welcome to SIRUNE.